TOY FAIR 09: Schleich announces new POS programme

Firm will unveil major new POS programme at Toy Fair to ensure increased brand awareness among consumers.
Author:
Publish date:
5_Pocoyo.jpg

As part of a time-limited marketing initiative, Schleich is offering its new and existing retailers solutions in a new shelving system which will be subsidised dependent on the package taken.

The initiative is aimed at toy retailers who are committed to introducing the Schleich brand for the first time or to retailers who are looking to extend their existing area in-store.

Those stores that make the commitment will receive versatile and eye catching materials, together with support and advice from Schleich about how to make the best use of space.

Gary Wilmot, national sales manager of Schleich said: “We have recently undertaken new fittings in many pilot stores and the team is delighted with the response to the new scheme. The new POS ensures the brand is seen in the best possible light in-store.”

Related

5_42035_New Sept.jpg

Schleich play figures

Schleich has once again launched a major new merchandise and point of sale programme for retailers to increase sales opportunities on its range of play figures and play sets...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.