TOY FAIR 09: Schleich announces new POS programme

Firm will unveil major new POS programme at Toy Fair to ensure increased brand awareness among consumers.
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As part of a time-limited marketing initiative, Schleich is offering its new and existing retailers solutions in a new shelving system which will be subsidised dependent on the package taken.

The initiative is aimed at toy retailers who are committed to introducing the Schleich brand for the first time or to retailers who are looking to extend their existing area in-store.

Those stores that make the commitment will receive versatile and eye catching materials, together with support and advice from Schleich about how to make the best use of space.

Gary Wilmot, national sales manager of Schleich said: “We have recently undertaken new fittings in many pilot stores and the team is delighted with the response to the new scheme. The new POS ensures the brand is seen in the best possible light in-store.”


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Schleich play figures

Schleich has once again launched a major new merchandise and point of sale programme for retailers to increase sales opportunities on its range of play figures and play sets...

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