TOY FAIR 09: Sambro signs Pittilla PR

Pittilla PR has been appointed to handle the forthcoming media campaign for TWF master licensee, Sambro International.
Author:
Publish date:
5_Pocoyo.jpg

The company has already released the first wave of TWF characters to major retailers and with programming in place, the campaign is underway to generate brand awareness.

Nikki Samuels, chief executive of Sambro commented: "We have chosen Pittilla PR to spearhead our campaign as they have great experience in creating and publicising toy crazes and we know that TWF is going to be the craze for 2009."

Julie Pittilla, MD of Pittilla PR said: "Its great to be working with Sambro again and we are all really excited by TWF - it has all the hallmarks of a great high profile childrens product."

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.