TOY FAIR 09: Ministry of Defence unveils action figures - ToyNews

TOY FAIR 09: Ministry of Defence unveils action figures

Action Man has a new rival in the form of Her Majesty's Armed Forces.
Publish date:

The Ministry of Defence has been showing off its new range of action figures at Toy Fair this week.

ToyNews first reported on the Character-made range last October, with The Guardian writing today on the planned VE Day launch on May 8th.

The 10-inch figures will sell for £10 each and come in three flavours - infantryman, commando and pilot.

The top-ranked toy in the MoD range will be a £100 pair of night vision goggles, which feature in the Toy Fair Best New Toys list yesterday.

Other add-ons include tanks, jets and hovercraft, but no guns.

Under the terms of its licensing deal with Character the MoD receives a royalty for every figure sold.



SECTOR GUIDE: Action Figures

A steady stream of super hero franchises means the action figures category has been given a significant boost of late. Lewis Tyler speaks to some experts and sees what?s on offer in terms of the hottest new products...

Featured Jobs



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.