Toy Essentials has signed a deal to be the exclusive UK and Ireland distributor of the new Top Model licensed fragrance range to toy retailers.
The Top Model website receives 70,000 hits per month, a Top Model magazine sells 15,000 copies monthly in the UK alone and brand is already in some toy shops as part of a school stationery range.
There are three fragrances in the range, My Dream, Let’s Dance and So Girly, each available in two sizes as well as in a gift set format.
"It’s new territory for us but one which is already causing a stir amongst the retail trade," said Sandra Cambridge, business director at Toy Essentials.
"The development of the fragrance has already been serialised as a story on the website so Top Model followers are primed for the launch. We are currently negotiating to place a tester covermount on Top Model magazine’s fourth anniversary issue, which will provide a great sampling opportunity for fans."