Toy Essentials to bring Top Model fragrance to toy shops

There are three fragrances in the range: My Dream, Let’s Dance and So Girly.
Publish date:

Toy Essentials has signed a deal to be the exclusive UK and Ireland distributor of the new Top Model licensed fragrance range to toy retailers.

The Top Model website receives 70,000 hits per month, a Top Model magazine sells 15,000 copies monthly in the UK alone and brand is already in some toy shops as part of a school stationery range.

There are three fragrances in the range, My Dream, Let’s Dance and So Girly, each available in two sizes as well as in a gift set format.

"It’s new territory for us but one which is already causing a stir amongst the retail trade," said Sandra Cambridge, business director at Toy Essentials.

"The development of the fragrance has already been serialised as a story on the website so Top Model followers are primed for the launch. We are currently negotiating to place a tester covermount on Top Model magazine’s fourth anniversary issue, which will provide a great sampling opportunity for fans."


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.