Torchwood coup for Underground

Underground Toys has secured the US and UK rights to Doctor Who spin-off, Torchwood.
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Underground has been named licensee in North America and the UK for Torchwood, the highly successful television series from the creators of Doctor Who.

The deal with sees them take on the International distribution of existing Torchwood product and the manufacturing of new lines including mugs, key chains, voice key chains, plastic prop replica items, playing cards and resin busts for the US and UK markets.

In the US, action figures and Minimates are also included in the deal. The products will begin shipping to US and UK speciality stores this summer.

Torchwood pulls viewing figures of 3.3 million in the UK on BBC2 and a first episode peak of 4.22 million. In the US, it is the most successful series ever to air on BBC America.

Anna Hewitt, Head of International Licensing, BBC Worldwide said: “We’re thrilled to embark on this project with Underground Toys. The partnership follows the success of the Doctor Who range, which Underground Toys distributes in North America, and we’re looking to tap in to the amazing TV success on both sides of the pond to attract toy sales across a range of premium product.”


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