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Topps to launch new Shopkins sticker collection next month - ToyNews

Topps to launch new Shopkins sticker collection next month

"Since its launch last year, the brand has performed extremely well among a young female fanbase and with a heavy weight TV campaign planned for A/W, this is an ideal time for retailers to capitalise on the popularity and momentum of the Shopkins brand.”
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Topps is launching a brand new Shopkins sticker collection and album, featuring collectable characters from the world of Shopville.

The sticker collection is available at retail from September 17th, and is packed full of activities, characters and Shopkins facts.

With over 230 stickers to collect, including large, glitter and special edition designs, the new Shopkins collection features hero characters such as Apple Blossom, Poppy Corn and Kooky Cookie.

“We’re really excited for the launch of the new Shopkins collection," said Louise Ramplin, entertainment marketing manager at Topps.

"Since its launch last year, the brand has performed extremely well amongst a young female fanbase and with a heavy weight TV campaign planned for A/W, this is an ideal time for retailers to capitalise on the popularity and momentum of the Shopkins brand.”

Starter packs from Topps come complete with a 40-page sticker album, plus five packets of stickers. Packets of five stickers retail at 50p.

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