Topps readies new Dr Who stickers

Sticker specialist, Topps, will release its new Dr Who album and collection next month.
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The collection will be on sale in early May and will follow the eleventh Doctor and his new assistant.

It will also take an in depth look at the 2009 special episodes. The sticker album features the show's most popular characters and aliens, including the Cybermen and the Daleks. 

Ruth Leonard, entertainment marketing director at Topps Europe, said: "We are delighted yet again to be releasing an all new Doctor Who collection. Doctor Who fanatics are on the edge of their seats as the new series continues, and we are expecting sales of the sticker collection to reflect the phenomenon that is Doctor Who."

The collection will be on sale first week of May and will be supported with expansive marketing campaigns including a national newspaper redemption offer and kids magazine promotions.

Topps will also run a huge online campaign at Swapit.com targeting new kids and the already registered 700,000 users on the site. 

In conjunction with the BBC hit show, the Topps Doctor Who sticker collection will launch around episode four of the series. There are 260 stickers to collect and the 48 page album comes with an A2 sticker wall chart. The Album will be priced at around £1.49 and a packet of six stickers at 40p.

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