This year, Topps Premier League will become the first UK sticker collection to feature 3D Live technology.
The new technology brings players come to life and make them play special moves and play in in a penalty shoot out game on www.toppsfootball.co.uk
All collectors have to do is find one of three 3D stickers and then show it to a webcam to activate the new technology. The cover of the Premier League album is also programmed to be recognised by webcams.
In addition, Topps Premier League 2010 will feature over 450 stickers of the top Premier League players, including a number of rare and special stickers.
The album also includes 360 player profiles, making it a comprehensive guide to the 2009/10 Barclays Premier League season.
Topps will be supporting the collection with promotional activity including a week-long national newspaper promotion and a covermounting and editorial campaign in childrens’ magazine titles.
Packets of six stickers will retail at 40p, and albums will be £1.99.