Topps on target

Trading card firm signed up for boys' action adventure brand Storm Hawks.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

After launching the property at last month's Brand Licensing Europe, Target Entertainment has secured a major UK licensing deal for new boys' property Storm Hawks.

Collectables publisher Topps Europe will be handling trading cards, trading card games, collectible stickers and albums. The products are due to launch in autumn 2008.

In addition, master toy licensee Spin Master is set to start the licensing roll out with action figures, play sets and vehicles due in stores from next spring.

"Topps are delighted to be appointed as the Storm Hawks collectables partner and believe the combination of Topps' state of the art manufacturing techniques, creative product offerings and high impact marketing activities will result in excellent sales for all our partners," said Chris Rodman, VP of Topps Europe.

Helen Howells, director of international licensing at Target, added: "We're delighted to have Topps on board, trading cards are hugely popular with the show's core demographic and we are confident they will be a big hit."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.