Topps launches new Premier League collection

Topps Europe is releasing its latest collection of Premier League stickers on January 15th.
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This year, the collection has been completely re-branded as Topps Total Football to reflect the fact that there are more football facts and stats than ever before.

Topps will be supporting the campaign with extensive promotions, including a £750k TV advertising campaign, cover mounting with kids’ magazine titles throughout January and February, and national newspaper promotions.

In contrast to trading card games such as Match Attax, which has game play at its heart, the appeal and focus of Topps Total Football will be the wealth of facts offered to collectors.

The collection will feature 480 stickers, and each page in the album will include club information, fun facts, and in-depth player career history.

A new feature this year is the inclusion of 20,000 signed stickers - one player from each Premier League club will be personally signing 1,000 stickers, meaning that a lucky 20,000 collectors will get their hands on an authentic signature from one of the UK’s top footballers.

As usual, there will also be a range of highly sought after ‘shineys’ and large or shaped stickers.

The collection will also feature a promotion called ‘Club Together’, where football teams around the country will be able to collect tokens attached to some of the stickers to win a range of prizes, including the chance to play at a Premier League stadium and coaching sessions with Arsenal’s Kolo Toure.

Susanne Graham, PR Manager at Topps, said: “We’re expecting Topps Total Football to the most successful Premier League sticker collection for a number of years. We’ve significantly increased the editorial content in the albums and on the stickers themselves, making this any football fans must have guide to the Premier League.”

“We’re confident that this, along with exciting promotions such as Club Together and the signed stickers, will be sure to drive sales for retailers and make this a very successful collection.”

Packets of six stickers will retail at 40p, and albums will be available for £1.99.


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