Topps 3D Live stickers use 'augmented reality' technology to give football fans the chance to see their favourite players come to life, make them play special moves and even score goals in a penalty shoot out game on Topps’ Bundesliga website - www.toppsfussball.de.
The Bundesliga 2009/10 series features 416 collector stickers, with five special Topps 3D Live stickers. To use the technology, fans log on to the website and select the player on the sticker. Users simply place the sticker under their web cam and the player comes to life. Once activated, each of the five players can be rotated around and their movements controlled with a single key stroke.
To accompany the Bundesliga 2009/10 series, Topps has created a special collector album with an augmented reality front cover, as well as a series of augmented reality posters, which are believed to be the first of their kind in the world.
Susanne Graham, PR Manager at Topps, said: "Topps has a long history of publishing highly successful and innovative collections and this new technology adds an exciting new element for collectors."
"As an industry, we are seeing a greater convergence between retail and online product offerings that capture a new generation of internet savvy kids, and Bundesliga 3D Live taps in to children’s ever growing interest in the internet and new technology."
"We are incredibly proud to be the first company to launch a sticker collection of this kind, and we’re now looking at how the technology can be integrated into future collections in Germany, the UK, and elsewhere."
The collection follows on from a series of Baseball cards launched by Topps US earlier this year, which used the same technology and proved an immediate hit.