Winning Moves has teamed with Orchard Books to launch a year-long Beast Quest and Top Trumps co-branded campaign.
The campaign has been put in motion in order to support the launch of the new Series 15 collection of Beast Quest books this spring.
The campaign will see the arrival of limited edition Beast Quest Top trumps cards with each title, offering fans the chance to get their hands on a host of exclusive cards.
Beast Quest – the fantasy-adventure series – will continue to work with the Top Trumps brands throughout 2015, supporting the National Schools Top Trumps Tournament, an annual event that sees thousands of children across the UK battle it out to become the country’s Top Trumps Champion.
“We are delighted to be working with Coolabi and Orchard Books on such a recognised brand as Beast Quest,” said Suzie Howes, head of marketing at Winning Moves.
“To be working with such a successful series of books which has played a huge part in encouraging more children to get into reading is brilliant. We are really pleased to be able to offer the exclusive cards as part of the Beast Quest series and we can’t wait for fans to see them.”