Top toy industry tips for 2013

Consultant Steve Reece offers his advice for a prosperous new year.
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Having reviewed the retail footfall figures, sales reports and estimates for Q4 2012, Steve Reece reckons 2012 will go down as another tough year.

Tough for retail, for the global economy and to a degree the toy and games industry.

"For sure we’ve had winners, in terms of company, brand and product performance, and overall the industry looks about flat year on year from the indicators I’m seeing," he says.

"However, it hasn’t been easy, and collectively speaking we’ve had to work our asses off, in a continuing tough environment.

"It doesn’t look like that situation is going to improve dramatically in a hurry, so in essence I expect 2013 to be another tough year. 

"Looking back at 2012 and before, here are five top tips towards achieving toy industry success in 2013.

About the author

Steve Reece is a brand and product marketing consultant, working in the toy and games industries. Visit Steve Reece's website here.

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