Tonner-One World to launch Smiley dolls - ToyNews

Tonner-One World to launch Smiley dolls

“This SmileyWorld licensing deal exemplifies the impact Tonner-One World has made in the toy industry over the past few years."
Author:
Publish date:

Tonner-One World has signed a deal with SmileyWorld to create a line of Smiley dolls.

The three year agreement will also see the firm launch doll fashions with matching children’s and adult outfits.

“This SmileyWorld licensing deal exemplifies the impact Tonner-One World has made in the toy industry over the past few years and we look forward to finalising several other major licensing projects in the near future,” said Corinda Joanne Melton, CEO of One World Holdings.

Lori Heiss, VP of brand strategy at Smiley, added: "We are excited about the new partnership with Tonner-One World to create a Smiley branded range of Prettie Girls dolls, which brings together two brands dedicated to helping girls embrace their own individuality and express themselves through fashion.

“With its great experience creating fun and fashionable clothes that help girls express themselves across the world, Smiley World is the perfect brand to create bespoke fashions which will match the dolls’ varied personalities and appeal to the little girls who love them."

Related

Screen Shot 2017-04-13 at 16.16.30.png

Diversity Dolls: Introducing One Dear World

With the UK becoming increasingly diverse, there has never been a better time to debut this unique product. We sat down with the creator of new doll range One Dear World, to find out what makes this product special.

5_Mattel Monster High 300.jpg

SECTOR GUIDE: Dolls

Despite being one of the most traditional parts of the girls toy market, doll sales remain strong, with many new innovations, interactive features and licensing deals in the sector. We find out what?s new.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.