Ton up for Brand Licensing

Advanstar sets its targets high for this year's show as exhibitor numbers hit 100 mark already.

Author:: ToyNews Online
Publish date:: Jan 7, 2008
Social count:: 0

Advanstar is on course to achieve its target of attracting more than 220 exhibitors to this year's Brand Licensing Europe, revealing today that 100 firms have already signed up with ten months still to go.

This marks an increase of 12 per cent year-on-year and makes the show organiser confident it can beat last year's figure of 196 companies.

The 2008 floor plan already includes such big names as BBC Worldwide, The Beanstalk Group, Chorion, Christie's Images, Dorna Sports, Entertainment Rights, Granada Ventures, Hit Entertainment, Jetix, Lego, Manchester United Merchandising, Target, The Natural History Museum, 20th Century Fox and V&A Enterprises.

Aardman, Bang on the Door, Chapman and RDF Rights have also rebooked after successful debuts in 2007. New exhibitors so far include American Retro Museum, Cartoon Network, Ludorum and Punch Cartoon Library.

Brand Licensing Europe is due to take place on October 1st and 2nd at Olympia's Grand Hall, London. Some 4,294 key players from the industry attended the 2007 event; an increase of eight per cent on 2006.

For more information go to www.brandlicensingeurope.com.

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.

Over 180 exhibitors to showcase more than 2,000 properties.

Brand Licensing Europe organiser Advanstar is reporting a 40 per cent increase in the number of exhibitors so far signed up, with 4Kids Entertainment, Disney Consumer Products, Chapman Entertainment, Entertainment Rights and Sony Pictures Entertainment among the 32 companies to confirm attendance since February 1st.

Advanstar's popular Brand Licensing show will be rebranded as Brand Licensing Europe from tomorrow.

Official figures show that this year?s Brand Licensing Europe smashed all records in its 14-year history, including 20 per cent more exhibitors. ToyNews speaks to exhibitors and visitors for their views

2006 show in the running for Most Improved Established Exhibition at the Event Awards.

With attendance seven per cent up, this year's Brand Licensing Europe is being hailed as the biggest ever.

7,244 retailers, licensees and sales promotion professionals from 69 countries attended the 2013 show, making it the biggest and most successful in its 15 year history.

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