Ton up for Brand Licensing

Advanstar sets its targets high for this year's show as exhibitor numbers hit 100 mark already.
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Advanstar is on course to achieve its target of attracting more than 220 exhibitors to this year's Brand Licensing Europe, revealing today that 100 firms have already signed up with ten months still to go.

This marks an increase of 12 per cent year-on-year and makes the show organiser confident it can beat last year's figure of 196 companies.

The 2008 floor plan already includes such big names as BBC Worldwide, The Beanstalk Group, Chorion, Christie's Images, Dorna Sports, Entertainment Rights, Granada Ventures, Hit Entertainment, Jetix, Lego, Manchester United Merchandising, Target, The Natural History Museum, 20th Century Fox and V&A Enterprises.

Aardman, Bang on the Door, Chapman and RDF Rights have also rebooked after successful debuts in 2007. New exhibitors so far include American Retro Museum, Cartoon Network, Ludorum and Punch Cartoon Library.

Brand Licensing Europe is due to take place on October 1st and 2nd at Olympia's Grand Hall, London. Some 4,294 key players from the industry attended the 2007 event; an increase of eight per cent on 2006.

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Support grows for Brand Licensing Europe

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.


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Brand Licensing Europe organiser Advanstar is reporting a 40 per cent increase in the number of exhibitors so far signed up, with 4Kids Entertainment, Disney Consumer Products, Chapman Entertainment, Entertainment Rights and Sony Pictures Entertainment among the 32 companies to confirm attendance since February 1st.


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