Tomy reworks games

Tomy has re-branded its games line
Publish date:
Social count:

This autumn/winter, the bright yellow flash and bold writing, currently found on the pre-school range packaging, will be introduced to eight Tomy games – Pop Up Pirate, Shhh Don’t Wake Dad, Tumblin’ Monkeys, Rumble in the Jungle, Flippin’ Penguins, Crunching Croc, Shop Til You Drop and Ali Baba.

While creating stronger impact at retail and reinforcing, the strong emotional connection between brand and consumer, it is hoped that the re-branding will also strengthen consistency across Tomy’s entire product portfolio.

Prior to the re-branding Tomy conducted focus group research into customer’s propensity to purchase, and the criteria involved in selecting a game for their children or family. The results showed that parents are strongly inclined to buy into a brand with which they have a positive perception, or existing emotive connection.

Tomy Games’ European business head, Robert Hodgkinson, said: “Tomy is a trusted brand, well known for its award-winning pre-school products. Parents form a strong positive bond with the brand during their children’s nursery years. Our objective is to reinforce this positive brand association with parents as their children grow older and seek out new ways to play.”



Game on

Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.