The site, which is to be unveiled at Toy Fair, will be available to UK and French based retailers, with plans to launch the site in Germany later in the year.
Forming part of the group’s IT investment programme, retailers will be able to purchase stock, view their order history and any outstanding balances.
Users will be provided with bespoke login and password to access the information.
Ian Wickham, UK sales director said: "This is just one part of a huge IT investment programme that Tomy is committed to. In what is becoming a more and more challenging environment for both supplier and retailer, we need to consider how we work more efficiently and effectively whilst at the same time giving our customers the opportunity to work and trade with us at a time that is more convenient to them. A B2B solution is the most logical way forward."