Tobar's David Mordecai talks fidget spinners and booming toy licenses

Despite a turbulent start to 2017 following the departure from the EU, Tobar has witnessed steady growth. Here, David Mordecai, CEO of Tobar reveals his thoughts on the latest Fidget Spinner craze and why I’m A Celebrity licensed products are going down a treat with fans of the show.
Publish date:
Social count:
0 david mordecai.jpg

Sensory toys are proving to be a stellar performer at Tobar, thanks to the recent introduction of fidget toys on the market.

Spanning Spinners, Cubes and more, fidget toys are a force to be reckoned with this year, with multiple retailers choosing to stock up on the latest craze, which Tobar’s CEO, David Mordecai, believes is here to stay.

“I can certainly see why they’re popular. Anything that has a sensory feel to it is massively popular at the moment. I think the craze is going to continue, though perhaps it’s not going to be as hot as it was in April and May,” Mordecai told ToyNews.

“I suspect they will still be popular for the rest of this year and anything of that ilk, that touchy-feely product, is very well-received at the moment.”

With a toy portfolio spanning games and puzzles, plush, pocket money, wooden and more, Tobar has enjoyed another profitable year, thanks to its pocket money items selling fast.

Meanwhile, its licensed offering including the I’m A Celebrity brand has been performing well since the show’s return to TV screens last year.

Mordecai added: “We’ve had a fabulous reaction to it across the breadth of our customers, from the smaller independents up to some of the national accounts.

“It’s a fun license and product and great TV show, with people really seeing the connection. So overall, the reception has been exceedingly positive.”

And it seems the firm is confident that the success will continue, despite an uncertain start to 2017 following the UK’s departure from the EU.

“I was a bit sceptical as we went into 2017 with all the pricing issues and pressures that were on us due to the exchange rate devaluation following the EU referendum,” continued Mordecai.

“Actually, trade has been very good this year and customers have accepted that there have inevitably been some pricing increases. As a result, trade has been very good across the board, across region, national accounts and across export as well.”


0 fidget cube.jpg

Fidget toys storm retail

Following the launch of Fidget Spinners and crowdfunding hit Fidget Cubes, retailers have witnessed a surge in sales with fans of the toys, with one retailer revealing they have sold ‘precious little else’ throughout May.

0 0tobar.gif

Tobar expands into new retail concessions

‘These concessions are just the start, and you will see over the next few months further enterprise, not only in travel and leisure, but in other areas of the market,’ says Tobar’s David Mordecai.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.