Having noticed price drops across the Robo Fish range at larger retailers, Tobar is aiming to support its independent retail partners by implementing a price alignment on the range.
To help indies maintain healthy margins,the firm has implemented a price alignment on Robo Fish Original, Tropical, LED range and Robo Fish play sets by 20 to 25 per cent with immediate effect.
“We know how popular the Robo Fish range is with our customers and what a difference it can make to their sales," said David Mordecai, chief executive at Tobar.
"Tobar only sells genuine Robo Fish products that are competitively priced with excellent margins. Introducing this price drop now demonstrates our commitment to react to market conditions in order to support our customers. We look forward to seeing Robo Fish as a best seller this year once more.”
Back orders for Robo Fish will also be adjusted to reflect the new pricing structure.
In addition, there’s a new range of Pirate Robo Fish, RC Robo Fish and new Magical Mermaids and play sets from Zuru to compliment the existing line.
Tobar has secured exclusive UK and Ireland distribution rights for 2014 with brands including Robo Fish, Edible Sweet Art, Maisto and Bburago R/C toys.