Tobar is enjoying strong sales for its new My Magical Mermaid line.
The product sees children place a mermaid in water and her tail will swish from side to side, allowing her to swim in two different positions thanks to the weighted metal band included with the set.
There are three different Robo Mermaids available, Pearl, Shelly and Cassie, each one sporting a different hair colour and tail design.
“My Magical Mermaid is a truly delightful addition to the Zuru range," said Tobar CEO David Mordecai.
"We’ve been thrilled with the sales so far and many customers are reordering as it sells out week after week. This is a classic toy for Christmas and works well as stocking fillers and the Magical Mermaid Playset is ideal as a larger gift. Our investment in display solutions means we’re committed than ever before to helping our partners increase their sales. My Magical Mermaid is a fantastic brand that’s affordable for every family”
The firm has also launched a new display unit that comes with 48 My Magical Mermaid units packed into an array and includes a TV display panel to play the advert and demonstrate the aquatic robot toy in action.