Tobar adds Maisto and Bburago to portfolio

Firm welcomes toy car manufacturers to its growing stable of brands.
Publish date:
5_Rock Crawler Extreme.jpg

Tobar continues to build up its portfolio - adding toy car manufacturers Maisto and Bburago to its line-up.

Maisto has recently celebrated its 45th anniversary, and during this time has crafted a raft of best selling die-cast models and radio controlled vehicles.

The Rock Crawler (pictured) is one of the top sellers in the range - it features off road capabilities due to an in-built articulated suspension and multiple motors.

The firm is also due to launch the 1:18 and 1:24 scale Red Bull R/C cars just ahead of the 2013 Formula 1 season.

Meanwhile, the Bburago line consists of scaled down replicas of modern and classic cars, motorbikes and trucks. A top seller in the range is the Ferrari Race & Play collection.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.