Titan takes the wraps off 'Titan Alive' app

Firm launches first kids augmented reality app for its new magazine.
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5_Awesome Animals.jpg

Titan Magazines has teamed up with Aurasma to launch the first kids augmented reality app for its new magazine, How to Draw #1... Awesome Animals.

The magazine aims to explain to kids how to have fun learning to draw animals including lions, zebras and elephants, and then turn those skills into their own comic strip story.

The app - Titan Alive - allows readers to bring video, music and 3D animated content to virtual life on the iPad, iPhone and Android devices, using Aurasma's augmented reality technology.

Readers simply need to download the free app from the iTunes app store and then point their smart devices at the magazine to view detailed video demonstrations by artists.

As well as interactive features inside the magazine, the front cover comes to life with a 3D animated model of a charging elephant.

"We're really excited about this unprecedented AR magazine in the youth market and looking at more ways to involve AR content through our kids magazine portfolio," said Michelle Fairlamb, group advertising manager at Titan. "This offers our readers additional content, a more enriching experience and even further ways to interact and engage with their favourite magazines."

Ben Wheeler, creative director at Aurasma, added: "Through the Titan Alive app, Aurasma and Titan have brought art and technology together to show a whole new way of seeing and interacting with the physical world."

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