Tinderbox hunts toy partners for ReCore

“With a mix of robotic animals and sci-fi adventure, the game has such distinct aesthetics with clear opportunities in toys,” Dan Amos, Tinderbox’s head of new media, has told ToyNews.
Author:
Publish date:

Tinderbox, the digital division of brand extension agency Beanstalk, is on the lookout for toy partners for the soon-to-be-launched action adventure video game, ReCore.

The firm is building the global licensing programme for Microsoft’s ReCore across an wide array of categories including toys, apparel, accessories, collectibles, publishing, gift and novelty.

“With a mix of robotic animals and sci-fi adventure, ReCore has such distinct aesthetics, with clear opportunities in toys,” Dan Amos, Tinderbox’s head of new media, told ToyNews.

“Shortly after the announcement trailer debuted at Los Angeles during E3, there was an immediate response of fan created content, including a complete set of LEGO built figures with instructions uploaded to the LEGO Digital Designers site.

“The ReCore community continues to grow with fans eagerly anticipating the release of the game.”

Speaking of which, the game is set to land on Xbox One in early 2016 and in terms of gameplay, blends action platform dynamics with a story all set in a mysterious world. It stars a female protagonist who is accompanied by a robotic dog boasting a glowing sphere in its abdomen.

Elsewhere, Tinderbox is also pursuing various licensing opportunities across a wide range of categories for the additional titles that it represents within the Microsoft Studios portfolio.

These include the adventure title Fable, as well as the hit open-world zombie survival game, State of Decay.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019