Tiger supremo returns

Former Tiger Electronics co-founder Roger Shiffman is returning to the industry with a new firm called Zizzle and has recruited Vivid to handle its international business outside of the US.
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by Ronnie Dungan

Former Tiger Electronics co-founder Roger Shiffman is returning to the industry with a new firm called Zizzle and has recruited Vivid to handle its international business outside of the US.

A full range of products will be launched next year but the firm is promising to launch what it describes as a ?groundbreaking? electronic product in the fourth quarter of this year. Part of the range will be based on next year?s film sequel to Pirates of the Caribbean.

Shiffman commented: ?The great thing about starting new is not having to work in predetermined categories. We have seen a lot of unbelievable product and will evaluate it all to bring only the best to market. Partnering internationally with a quality marketing team like Vivid, the UK?s most exciting, most important toy company, will accelerate the growth of our business and help us to reach all corners of the planet with our radically innovative product offering.?

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