The first wave of Tickety Toc toys will arrive in July.
Products for Zodiak Rights’ popular kids' brand will be launching from the summer, with 14 licensees on board in the UK.
Vivid Imaginations will be rolling out a core year one line featuring figures, plush and play-sets, with product hitting shelves from July onwards, supported by TV advertising, PR and retailer activities.
Zodiak is already working with the firm to expand the line for spring 2014.
In addition for the toy category, Kidztation will launch wooden toys, while Zodiak is speaking to a number of partners across wheeled, role-play and construction.
“It’s almost one year since we launched Tickety Toc to the licensing trade, and I’m pleased to say that the response has been very positive,” Jennifer Lawlor, SVP strategy and planning, consumer products (UK) explained to Licensing.biz.
“We’ve signed licensees for all of the major categories we had targeted so far and the licensees on board all have retailer backing, which is so important.
“As we know, it’s a difficult climate to launch new pre-school shows. Our aim is to see the initial range of toys sell through strongly at retail in 2013, setting it up well for 2014 and beyond.”