TIA widens search for toy HQ

After nearly a year searching for a permanent showroom building to serve as the US industry's base-camp, the Toy Industry Association is again considering a move out of New York.
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Presentations from venues in Las Vegas, Los Angeles, Atlanta and possibly other cities have been scheduled for a February 9th TIA board of directors’ meeting on the eve of the American International Toy Fair. Venues in San Francisco and other cities might also be under consideration.

There is still some support for the 100 Church Street building in lower Manhattan (pictured), despite earlier objections to the site and its landlord which supporters claim have been adequately addressed. A presentation advancing a 33rd Street "toy district" option will also be discussed.

"We've got to start moving," TIA chairman Arnie Rubin said. "The industry, the association and the International Toy Center tenants' group, have all been lambasted for inactivity and not making something happen, without understanding just how difficult it is to make things happen. So we're going to try to open up and look at other options."

"The owners have other things they want to do with their real estate," Rubin said. New York is still under consideration and Newmark Realty, the TIA’s new real estate broker, is continuing to present options, he added.

“The reality has been, it's been incredibly difficult," he said.

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