ThumbsUp launches new trade website

Completely redesigned site set to make it easier to navigate and find products for different markets.
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Completely redesigned site set to make it easier to navigate and find products for different markets.

Following thumbsUp’s brand refresh revealed at last month’s Spring Fair, the new website demonstrates the company's continued commitment to making its product selection and buying process as simple and straightforward as possible, and aims to improve the brand perception of the company.

With a designated ‘What’s Hot’ section on the homepage, the new site points buyers in the direction of the most popular products and showcases the bestsellers, seasonal products and the current media heroes. There is also a ‘What’s New’ section, which houses all the latest product launches.

The sections are easy to navigate and in line with the brand refresh, the new website groups products into the following categories: Tech, Fun Stuff, Living Extra, Party Time and Boys Toys. The new categories have been designated to help thumbsUp’s trade customers identify and select the products that are most relevant to their audience.

Alison Free, marketing manager at thumbsUp commented: "Traffic to the thumbsUp website has always been high but we wanted to make the navigation process far simpler for buyers, and ultimately ensure that this interest converts into sales.

"E-commerce is invaluable to our business and the soft launch of the site has already proved that the new design results in a higher conversion rate with our retail customers. We are committed to making the thumbsUp! experience the most positive and straightforward that it can be for all of our clients." features a ‘Quick View’ option on each product and there is also a quick one click order process so that items can be added to the shopping basket without navigating away from the product page.

As the shopping facility is strictly for trade customers only, each product has a clear link for consumers, directing them to, the dedicated consumer site, which lists where they can buy the product both on the High Street and online.

Currently being launched in the UK, the design of the new website will be rolled out internationally to thumbsUp’s worldwide partners and localised so that all the company’s customers enjoy the same user-friendly experience.