Thumbs Up has partnered with the Jeetek Group to open a new office in Dubai.
Jeektek is an established distributor of mobile and lifestyle technology products in the region.
Through the new partership, Thumbs Up will supply retailers in the UAE, Kuwait, Iran and Qatar initially, but sees 'huge potential for growth in the MENA region.'
The CEO of Jeetek Group, Mr Jihad El Hitt, said: "The Thumbs Up brand is extremely marketable and, as we have the experience and infrastructure needed for such a distribution venture, we view the collaboration as an exciting opportunity to establish The Thumbs Up trade name and products throughout the region."
Thumbs Up products will be distributed to Virgin Megastores (UAE, Kuwait, Bahrain, Qatar), CompuMe, Carrefour and other major retail chains in the Middle East.
Wojtek Kolan, business development director of Thumbs Up UK, said: "We are delighted with our international growth this year. We have taken our products and brand into the USA, Germany, France and now the Middle East. The connections Jeetek Group can offer us along with their industry experience and detailed knowledge of the local market made them the obvious choice to manage our new distribution office."
"We’re having a great response to our current product portfolio and now, crucially, we have fantastic local teams that can introduce these products to a very healthy new market."
Earlier this year Thumbs Up opened offices in Germany and France.