Thomas fuels Tomy growth

Tomy believes it is on course for a banner 12 months, with sales for the year to date up 45 per cent and August sales figures up 100 per cent on last year, ahead of the main brunt of its TV advertising campaign.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Much of the growth has been through the Thomas and Friends licence which has now edged ahead of characters such as Batman and Barbie to rank as the fourth biggest licence in the total toy market, behind brand giants Star Wars, Power Rangers and Winnie the Pooh.

Tomy?s European marketing director, Sally Plumridge, said: ?2005 is a year for double celebration. Not only does Thomas celebrate his 60th anniversary, Tomy is proud to have the most exciting and innovative range of Thomas toys ever. In a tough market, this is paying off with incredible sales growth and three brand new Tomy introductions already topping the Thomas August sales charts?.

The firm has promised an 80 per cent increase in TV advertising alongside plentiful point of sale, in store promotions and PR activity.

Related

5_Pocoyo.jpg

UK trade sees five per cent growth

End of year figures from NPD show that the UK market experienced healthy growth of five per cent during 2006 although, despite strong product, Christmas sales failed to increase on last year.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.