This Morning coverage boosts Wham-O sales

15 minutes after appearance on ITV show, Firebox.com had sold out of the Arctic Force Snowball Blaster.
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The ultimate in snowball combat, the Arctic Force Snowball Blaster can make three snowballs at once and fire them up to 100-feet.

Seeing it on the show, This Morning presenter Holly Willoughby commented: "That’s my favourite." Co-host Phillip Schofield added: "I love that."

“Firebox knew the Arctic Force Snowball Blaster would be a huge success, and it’s even more exciting that it has become a bestseller within a week of launching on our site," said Ben Redhead, sports and outdoor buyer for Firebox.com.

"It’s exactly the type of quirky and fun product that engages our customers and we can’t wait to see the consumer reaction to the snowball launcher when the first snow arrives in the UK”.

Alex Kovacevic, brand manager, Wham-O Europe, commented: "The fantastic response to the Arctic Force Snowball Blaster, following its appearance on This Morning, proves there is a huge demand for the range. With a cold winter predicted, we are expecting Arctic Force to become a massive bestseller."

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