This Morning coverage boosts Wham-O sales

15 minutes after appearance on ITV show, had sold out of the Arctic Force Snowball Blaster.
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The ultimate in snowball combat, the Arctic Force Snowball Blaster can make three snowballs at once and fire them up to 100-feet.

Seeing it on the show, This Morning presenter Holly Willoughby commented: "That’s my favourite." Co-host Phillip Schofield added: "I love that."

“Firebox knew the Arctic Force Snowball Blaster would be a huge success, and it’s even more exciting that it has become a bestseller within a week of launching on our site," said Ben Redhead, sports and outdoor buyer for

"It’s exactly the type of quirky and fun product that engages our customers and we can’t wait to see the consumer reaction to the snowball launcher when the first snow arrives in the UK”.

Alex Kovacevic, brand manager, Wham-O Europe, commented: "The fantastic response to the Arctic Force Snowball Blaster, following its appearance on This Morning, proves there is a huge demand for the range. With a cold winter predicted, we are expecting Arctic Force to become a massive bestseller."


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Warm Easter boosts toy sales

UK retail sales were up 4.6 per cent in April on a like-for-like basis according to the British Retail Consortium. This was due to Easter falling in April this year compared to March in 2008, along with warmer sunny weather this April, while last year it was cold and wet.

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