The west win

You can prove anything with statistics. And in these days of school league tables, massaged unemployment numbers and expenditure figures as long as you?ve got the right data it seems you can convince people of anything.
Author:
Publish date:
4034_mypictr_300x300.jpg

Time was, when people looked at the evidence around them and formed their own conclusions rather than take mere figures as the truth.

Good to see that we are once again relying on these trusted old methods to evaluate the success of Toy Fair then. Once again, no stats to tell us exactly how many people came through the door, instead we have to depend upon the feel, the buzz, the perception. And that tells us that Toy Fair’s return to Olympia in West London was overwhelmingly popular. With a different-sized hall and a different layout it is difficult to make comparisons, but there can be no doubt that this was a busy show with full aisles and none of the traditional last day drop-off in traffic.

An unqualified success you could say. Even our own online poll showed that 86 per cent say the venue and shorter three-day duration made the show better. Some might view a return to Olympia as a retreat but it was necessary to keep the show alive.

And while East London may have had its charms, and improvements had been made, I haven’t heard one single person pining for ExCeL, put it that way.

ronnie.dungan@intentmedia.co.uk

Related

10_Kidsen shop interior 300.jpg

The Winning of the West

So what makes an indie catch the attention of The Telegraph when choosing the Best Small Shops in Britain? Corina Papadopoulou, owner of West London indie, Kidsen, 2012?s Best for Children award winner, told us what helped her win.

5_tmpphppDfutB.jpg

North by North-West

A trip up to Halsall's impressive showroom at its Fleetwood HQ underlines the breadth of its toy range, including an impressive array of licensed items. Ronnie Dungan pointed his compass North to see it all for himself...

10_Simon Pilling & Olympia.jpg

West London Massive

After a successful return to Olympia last year, this year?s Toy Fair is even bigger, occupying more floor space and bringing well-known players back into the fold. ToyNews talked to Simon Pilling, BTHA fairs and events manager?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.