The truth behind Squinkies

Toy veteran Jon Salisbury reveals the canny product development behind the popular eraser head figures
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In his latest Toy Talk column for ToyNews, Jon Salisbury discusses the rise of Squinkies, a popular series of eraser figure heads in the US.

He writes: "This really is a toy phenomenon at its simplest, most base level, stripping out all need for the technology or character licensing endorsement that might add USPs but burden product development with considerable investment and cost that is inevitably reflected in the retail price."

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