The truth behind Squinkies

Toy veteran Jon Salisbury reveals the canny product development behind the popular eraser head figures
Author:
Publish date:
Social count:
0
10_Jon Salisbury NEW.jpg

In his latest Toy Talk column for ToyNews, Jon Salisbury discusses the rise of Squinkies, a popular series of eraser figure heads in the US.

He writes: "This really is a toy phenomenon at its simplest, most base level, stripping out all need for the technology or character licensing endorsement that might add USPs but burden product development with considerable investment and cost that is inevitably reflected in the retail price."

To read the full article, simply click here.

Related

5_Chinese factory pic.jpg

The China syndrome

Most of us have always known China as the world’s biggest manufacturer of toys, but recent developments have thrown doubt on that assumption long term. Or have they? Is it still business as usual in China? Jon Salisbury gathered together some interested industry insiders to find out what they think...

Image placeholder title

Copycats. Factory fires. Court cases: The hair-raising true story behind the Good Luck Trolls

With its crazy hair and potbellies, the Good Luck Trolls are toy royalty. Huge in both the Sixties and the Nineties, the rewards were not reaped by creators Dam Things as it was plagued by copycats during both crazes. In fact, the extraordinary true story behind Trolls contains everything but a fire in an orphanage (that happened in the factory instead). Dam Things CEO, Calle Østergaard, reveals the mad-but-true story to Billy Langsworthy.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.