THE TOYOLOGIST: The Olympic legacy

Could the Olympics inspire a generation of outdoor play?
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"When you’re the owner of a small operation and a few of your projects get delayed, it’s time to get the team together for a brainstorm to fill the schedule.

As I happened to be away with the family on holiday I let the others in the crack Toyology creative mull over the toy releases for the rest of the year and take a look at some of the upcoming Christmas campaigns."

Read the rest of Peter Jenkinson's column here.

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