THE TOYOLOGIST: Lego everywhere

Peter Jenkinson reveals his love for all things Lego.
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As a kid I remember with fondness the yelps of adults as they 'discovered' lost Lego pieces around our family home.

It seemed quite impossible to lose a piece for any period of time before an unsuspecting grown-up would, quite literally stumble upon one under bare foot.

They weren’t that necessary back then as most models in the eighties with a lost part could be completed with another brick but these days that you’ll need every finely manufactured specialist bit to finish your construction.

If there were no adult expletives forthcoming for a few hours while a lost piece was being located, then a trip down the back of our sofa would usually uncover a few single studs, perhaps even some small change too (plus unmentionable items that were just a part of the forfeit to be paid).

Today, even stepping out of the house there’s no escaping the Danes’ best export (not sure where bacon comes in).

When visiting the Olympic park this week the Team GB Minifigures billboards were startlingly apparent, so too was an extraordinary PR stunt down at the South Bank giving kids (of all ages) the chance to take part in a world Lego build.

Getting into the spirit of the games and grabbing the attention of those not remotely interested, if that is at all possible, the Guardian have jumped on the brick building fan base with their own re-enactment of Olympic highlights. Their series called brick-by-brick is an absolute must watch for Lego lovers, stop/start animation fans and those looking for Olympic highlights that aren’t fronted by the same old BBC faces – Of which we’ve really seen enough of now.

If there is a point to be had, it is that Lego seems to bring people of all ages together.

Travelling down to deepest and darkish Pembrokeshire this past week we’ve visited a most fantastic village in the heart of 500 acres of countryside called Bluestone, 238 lodges for families to enjoy the great outdoors with all manner of activities.

On site, what did we find? The Lego room, a seemingly well placed, and well stocked room full of bricks just in case kids found themselves yearning for a taste of home amongst all these outdoor pursuits.

And who can blame them? I, for one, have never wanted to escape from the studded wonder (not a nickname I’ve given myself).

Peter Jenkinson is CEO of and is currently collecting enough bricks to construct an armchair in which to emboss his backside and muse the world domination of the Danes. Follow him more closely @toyologist.


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