THE TOYOLOGIST: Feeling Festive

Peter Jenkinson gets in the mood for Christmas in July. But could it be coming too early?
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"At no time in the past decade has the Christmas bug begun to bite quite so quickly as it has done this year.

The trend to giving the yuletide season a kick-start early in the year was a bloody brilliant idea when the original Christmas In July was formed a few years back by the Evolution PR crew. They should’ve trade-marked it.

I’ve thirty plus events celebrating various retail outlets Christmas offerings to attend over the next two weeks. Am I complaining? No I am not."

Click here to read Peter Jenkinson's column in full.

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