"At no time in the past decade has the Christmas bug begun to bite quite so quickly as it has done this year.
The trend to giving the yuletide season a kick-start early in the year was a bloody brilliant idea when the original Christmas In July was formed a few years back by the Evolution PR crew. They should’ve trade-marked it.
I’ve thirty plus events celebrating various retail outlets Christmas offerings to attend over the next two weeks. Am I complaining? No I am not."