The top 50 toys of all time

ToyNews asked the industry what they believed to be the greatest toys of all time, and the results are in. Billy Langsworthy runs down the 50 that made the list, and mourns a few that didn’t. Prepare to feel old.
Author:
Publish date:
Social count:
0

Greatest toys of all time surveys are nothing new, but we hope ours stands out due to who we’ve asked.

An array of toy experts led by Jonathan Ross is great, but we’ve gone to 94 toy execs from companies in the business of making, marketing and selling toys, right now.

Companies big and small got involved, and what we’ve got is a list of 50 toys spanning different decades, sectors and target audiences.

You’ll find some usual suspects (no prizes for guessing what takes the number one spot) but as you peruse the list, prepare for a few surprises (one arguably qualifies more as footwear than as a toy).

Alas, with only 50 spots up for grabs, some nominated toys just missed out on a place by the skin of their plush teeth.

Wheeled toys that narrowly missed out on a podium place included the Cozy Coupe and recent hit Crazy Cart, while classics that fell outside of the 50 included Etchasketch, Evil Knievel toys, Bratz dolls and Beanie Babies.

Games including Buckaroo, Boggle, Pop Up Pirate and Rory’s Story Cubes received nominations, but not enough to warrant a place in the list.

So enough build-up. Scroll below to out the 50 greatest toys of all time as voted for by the toy industry.

The further down the list you get, the more tied entries there are, proving this industry is responsible for creating a wealth of classics.

If your favourite isn’t here, no angry emails to ToyNews please. Or at least copy in the following companies listed to the right. We’re all to blame.

While we’re keeping all individual’s nominations anonymous, execs from the following companies submitted their votes to the survey:

Anki, Bandai, Be Inspired Consulting, Big Potato, Bigjigs, Cartamundi, Carte Blanche, Creating Unique Toys, Creative Toys Company, Famosa, Flying Gadgets, Fundamentally Children, Gibsons, Golden Bear, H Grossman, Hasbro, HTI, John Crane, Jumbo Games, Kids Industries, KidsBrandInsight, LeapFrog, Learning Resources, LEGO, Mattel, MV Sports, NECA, Orchard Toys, Oxford Games, Paul Lamond, Playtime PR, Plum, Professor Puzzle, Rainbow Designs, Ravensburger, Sir Torquil Norman, Skinny Sketcher, The Entertainer, The Toy Store, Tobar, Toy Essentials, ToyHub, Toyology, ToyTalk, ToyShop UK, Trends UK, Underground Toys, Vivid/Drumond Park, Wooky Entertainment Europe, Wow! Stuff, Yay Games.

The top 50 toys of all time, as voted for by the industry, is as follows:

Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title

Related

Image placeholder title

The 20 toys that changed the industry

ToyNews has asked manufacturers, retailers and inventors for the toys and games that have most shaped the industry, and the results are in. Billy Langsworthy looks at what you’ve nominated as the products that broke the mould.

Image placeholder title

2015: The year of the blockbuster

Star Wars, The Avengers, Batman vs. Superman and a whole host of the world’s biggest brands are hitting the big screen in 2015. While box office records look destined to be smashed, Billy Langsworthy asks if it will also translate into a year to remember for the toy industry

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.