Toys continue to be a popular theme for the national press right now - and The Telegraph has picked up on ToyNews' recent story about how much parents will spend on their children this Christmas.
ToyNews has teamed up with the influential parenting website Mumsnet for a monthly survey. The first one, published in our latest issue (out now) reveals that parents expect to spend an average of £112.51 on each child this Christmas.
At the weekend, The Telegraph ran a major piece on our findings, pointing out that "to keep costs under control, parents have adopted different strategies, with some setting a strict limit on spending per child."
The broadsheet spoke to Joanna Leapman from Kent, a mother of three children, aged 11, nine and six. She said: "We don't give the children their presents, Santa does. But these days even he as to watch his costs. We haven't stuck to a limit in past years, and to be honest, some of the children probably had more than £150-worth when you added up all the bits and pieces. But looking at the cost of some of the bigger items, £150 seems reasonable."
Gary Pogson from Hampshire revealed the he and his wife are on a strict budget for Christmas gifts for their two year-old daughter. "I make sure we never go over our limits," he said, adding: "This year we are doing a secret Santa with our brothers and sisters because there are so many of us. This way we only have to buy for one adult each."
The full survey with Mumsnet users is published in ToyNews.