The Smurfs boosts Schleich's sales

The firm's revenues rose after this year's box office hit. We found out more.
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Having held The Smurfs licence for 50 years, Schleich’s sales were boosted by the recent box office hit. But there have been a number of other changes throughout 2011.

The most recent big news from Schleich was the promotion of Gary Wilmot to country manager after five years with the company. However, the team was also boosted by the appointment of Michelle Rhodes to national account manager and Laura Bull (pictured) as marketing manager.

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