The Smurfs boosts Schleich's sales

The firm's revenues rose after this year's box office hit. We found out more.
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Having held The Smurfs licence for 50 years, Schleich’s sales were boosted by the recent box office hit. But there have been a number of other changes throughout 2011.

The most recent big news from Schleich was the promotion of Gary Wilmot to country manager after five years with the company. However, the team was also boosted by the appointment of Michelle Rhodes to national account manager and Laura Bull (pictured) as marketing manager.

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Warm Easter boosts toy sales

UK retail sales were up 4.6 per cent in April on a like-for-like basis according to the British Retail Consortium. This was due to Easter falling in April this year compared to March in 2008, along with warmer sunny weather this April, while last year it was cold and wet.


The outdoors type

Football clubs formed the foundation of Hy-Pro?s business over 15 years ago and since then, the range has grown beyond its core market to incorporate a whole host of strong licensed toy products. We speak to the firm?s brand and marketing manager, Alex Kovacevic, to find out more?

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