The In Thing is releasing three new Magic Choc products based on the kids virtual world phenomenon, Moshi Monsters.
The flexible and edible 100g Moshi Fun Pack has an RRP of £4.99, while the 225g Moshi-tastic pack will retail at around £9.99.
There is also a 400g Monster-ific party box retailing at £19.99 which is currently exclusive to customers of Toys R Us.
Each pack includes a model ideas booklet along with a mixture of milk, dark and white Belgian chocolate which can be squished and moulded into any shape or Moshi character.
The chocolate has no artificial flavourings or colouring, and no added preservatives.
The In Thing: 0845 365 3030