The In Thing revamps branding

Distributor introduces new logo with fresh, modern design that reflects its child targeted product range.
Author:
Publish date:
Social count:
0
1069_mypictr_300x300(1).jpg

“Our new company logo design came from the idea that we needed an image that described us, what we’re about and believe in, while at the same time modernising its look,” said Paul Jackson, managing director, The In Thing.

“As we continue to renovate the logo and website design, customers can expect to see a whole new exciting year ahead, with increasingly more innovative products coming through, along with the more traditional popular pocket money lines.”

It has been just over five years since the previous logo was introduced. Following this, late last year it was also updated in conjunction with the company's merge with Dracco, with the strap line ‘The Pocket Money People’.

Designed in-house by its marketing team, plans are in place to roll out usage of the new logo this week.

In addition to the new logo, The In Thing is also planning several product launch campaigns over the coming year to which they will have national and global distribution rights.

Related

16_Paul Jackson.jpg

INTERVIEW: The In Thing

The In Thing distributes the popular Skylanders figures to indies ? and it?s about to record its 12th month of consecutive sales growth. MD Paul Jackson tells Dominic Sacco the secret to its success?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.