The In Thing revamps branding

Distributor introduces new logo with fresh, modern design that reflects its child targeted product range.
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“Our new company logo design came from the idea that we needed an image that described us, what we’re about and believe in, while at the same time modernising its look,” said Paul Jackson, managing director, The In Thing.

“As we continue to renovate the logo and website design, customers can expect to see a whole new exciting year ahead, with increasingly more innovative products coming through, along with the more traditional popular pocket money lines.”

It has been just over five years since the previous logo was introduced. Following this, late last year it was also updated in conjunction with the company's merge with Dracco, with the strap line ‘The Pocket Money People’.

Designed in-house by its marketing team, plans are in place to roll out usage of the new logo this week.

In addition to the new logo, The In Thing is also planning several product launch campaigns over the coming year to which they will have national and global distribution rights.


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