The In Thing gets Uglydoll exclusivity

UK and Ireland rights acquired; Plans an 'intense' digital campaign to market the brand.
Publish date:
5_Uglydoll Image for ToyNews.jpg

The In Thing has secured the exclusive rights to distribute Uglydolls in the UK and Ireland after Gund was named the new plush manufacturer for the brand.

The In Thing has been selling Uglydoll products for over five years already. Now the company's main focus will be on the Uglydoll Classics, Little Uglys, Clip-Ons, Uglypillow and the brand new Uglybuddies.

Paul Jackson, MD at The In Thing, said: “We’re thrilled to be stepping up the Uglydoll brand to a new level. The Uglybuddies join the rest of the Uglydoll family, in what we predict will be a wonderful year for the whole range.

“With an intense digital marketing campaign planned around the brand this autumn, we’re confident Uglydoll will prove to be one of our most successful lines to date.”

Uglydoll is yet to achieve the same success in the UK and Ireland that it has in international markets, but that could change with when the planned Uglydoll movie reaches cinemas.

To find out more about The In Thing, read our interview with Paul Jackson here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


16_Paul Jackson.jpg


The In Thing distributes the popular Skylanders figures to indies ? and it?s about to record its 12th month of consecutive sales growth. MD Paul Jackson tells Dominic Sacco the secret to its success?

Featured Jobs