The distributor of such hit lines as Skylanders and Moshi Monsters is seeing triple-digit growth.
The In Thing is just about to record a full year of consecutive month-on-month sales rises.
It specialises in supplying independent toy retailers with pocket money products – the very reason why it’s performing so strongly at the moment.
“June will be our 12th consecutive month of growth,” MD Paul Jackson told ToyNews.
“Everything I sell is impulse purchase, and because of that, we’re flying in a less than favourable economic climate. For example, we had 147 per cent sales growth in May.
“We have been averaging approximately 40 to 50 per cent year-on-year growth each month since July 2011. But this figure has jumped to 100-plus per cent over the last couple of months, since we started distributing Skylanders.
He added: “I got involved in Moshi Monsters products in July 2011 and that’s when our rate of growth originally started increasing. I am confident we will have doubled our turnover during the past 12 months.”
The In Thing supplies several toys to indie retailers including Yu-Gi-Oh, Magic Choc, Skylanders, Moshi Monster Moshlings, Pokémon trading cards, Lego Minifigures, Match Attax trading cards and Angry Bird Mash’Ems.
Dracco owns a 50 per cent stake in the The In Thing, and will help the company run a minimum of two TV advertising campaigns starting from January 2013.
The In Thing has also hired several new members of staff including a new marketing manager and national account manager. It currently has 29 staff – up from 21 last year.
You can read the full interview with Paul Jackson in the July issue of ToyNews.
The In Thing: 0845 365 3030