The In Thing doubles its turnover

Pocket money toy distributor enjoys 12 months of consecutive growth and makes several new hires.
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The distributor of such hit lines as Skylanders and Moshi Monsters is seeing triple-digit growth.

The In Thing is just about to record a full year of consecutive month-on-month sales rises.

It specialises in supplying independent toy retailers with pocket money products – the very reason why it’s performing so strongly at the moment.

“June will be our 12th consecutive month of growth,” MD Paul Jackson told ToyNews.

“Everything I sell is impulse purchase, and because of that, we’re flying in a less than favourable economic climate. For example, we had 147 per cent sales growth in May.

“We have been averaging approximately 40 to 50 per cent year-on-year growth each month since July 2011. But this figure has jumped to 100-plus per cent over the last couple of months, since we started distributing Skylanders. 

He added: “I got involved in Moshi Monsters products in July 2011 and that’s when our rate of growth originally started increasing. I am confident we will have doubled our turnover during the past 12 months.”

The In Thing supplies several toys to indie retailers including Yu-Gi-Oh, Magic Choc, Skylanders, Moshi Monster Moshlings, Pokémon trading cards, Lego Minifigures, Match Attax trading cards and Angry Bird Mash’Ems.

The company became the official independent toy shop distributor for Activision’s hit Skylanders toys in May.

Dracco owns a 50 per cent stake in the The In Thing, and will help the company run a minimum of two TV advertising campaigns starting from January 2013.

The In Thing has also hired several new members of staff including a new marketing manager and national account manager. It currently has 29 staff – up from 21 last year.

You can read the full interview with Paul Jackson in the July issue of ToyNews.

The In Thing: 0845 365 3030


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The In Thing distributes the popular Skylanders figures to indies ? and it?s about to record its 12th month of consecutive sales growth. MD Paul Jackson tells Dominic Sacco the secret to its success?

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