Flair’s GP Tech brand Cupets is returning to the Gadget Show Live to show off the new range of Cupets Ice.
The six new collectable Cupets Ice characters will be demonstrated at the show's Kids Tech Zone, an area brimming with gadgets.
“We are thrilled to have Cupets on the Kids Tech Zone again after they were such a success last year," said Peter Jenkinson, Toylogist.
"The new Ice characters look really cool and it will be great to be the first to demo them to the public.”
Cupets launched in December 2013 with 12 cubed shaped pets to collect and since launch, the Cupets app has enjoyed over one million downloads across UK, France, Germany and Italy.
“The Gadget Show Live audience is perfect for Cupets and with Series two launching within two months of the show it’s the ideal way for us to raise awareness of all the new characters and online game play that will be available for new and existing fans to enjoy," added Neil Martin, assistant product manager.
“The Gadget Show Live will be just a single part of the marketing strategy for the brand in the coming months. Other activities will include TV advertising, online campaigns, social media and outdoor events.”
Cupets Ice are set to arrive at retail in June 2014.
The Gadget Show Live takes place at Birmingham’s NEC from April 9th to 13th and attracts up to 80,000 visitors.