The change in the air was palpable at The Gadget Show Live this year, as the highest number of toy exhibitors to date turned out to show off their latest gadgets.
A new Toy Arena hosted by Toyology took to the NEC, while retailer Toy Galaxy also exhibited.
But what toys were on display? If you're a retailer, did you miss out on anything?
We've rounded up all the impressive toys on show for you.
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