The European Commission launches a toy safety campaign - ToyNews

The European Commission launches a toy safety campaign

Safety guidelines will be promoted in a TV spot to air on stations across Europe.
Author:
Publish date:
5_EU Toy Safety.jpg

The EC's Christmas toy safety campaign includes a two-minute video reiterating basic safety messages. It features CE marked robot performing overnight checks inside a toyshop before a family arrives to buy presents.

EC vice president Antonio Tajani said: "I am launching this effort at Christmas time, when most toys will be bought. This year, toys sold in the EU will be safer than ever, and my campaign will enable parents to make the right choices for their kids."

Postcards with the safety messages will be handed out in toyshops in Germany, Sweden, Belgium, Greece, Romania, the UK, France, Portugal, Spain, Italy, Ireland, and Austria.

Tajani added: "I am happy that media, and hundreds of stores all over the EU, will participate in this campaign. But safety is of course important all year round, so let's now all make sure that we don't learn safety "by accident."

The EC has produced a list of six guidelines to help gift-buyers:

• Never buy toys that do not have the CE marking
• Do not buy toys with small detachable parts for children under 3 years
• Read all warning and instructions
• Keep an eye on children as they play
• Always buy toys from trustworthy shops and online outlets
• Always report a safety problem with a toy to the manufacturer or the retailer where you bought it.

Related

5_safety 2.jpg

SPOTLIGHT: Toy Safety: A bluffer's guide

The subject of safety is full of directives too complex to even be given names instead of numbers. It can give the most committed expert a headache. So we got hold of Hasbro's in-house expert Daryl Scrivens to try and explain it in the simplest terms possible....

10_Beyblades.jpg

CAMPAIGN OF THE MONTH: Beyblade

It was Europe?s number one boys toy brand in 2011, according to Hasbro, and the firm is planning a major marketing push to build awareness further this spring/summer?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.