The EC's Christmas toy safety campaign includes a two-minute video reiterating basic safety messages. It features CE marked robot performing overnight checks inside a toyshop before a family arrives to buy presents.
EC vice president Antonio Tajani said: "I am launching this effort at Christmas time, when most toys will be bought. This year, toys sold in the EU will be safer than ever, and my campaign will enable parents to make the right choices for their kids."
Postcards with the safety messages will be handed out in toyshops in Germany, Sweden, Belgium, Greece, Romania, the UK, France, Portugal, Spain, Italy, Ireland, and Austria.
Tajani added: "I am happy that media, and hundreds of stores all over the EU, will participate in this campaign. But safety is of course important all year round, so let's now all make sure that we don't learn safety "by accident."
The EC has produced a list of six guidelines to help gift-buyers:
• Never buy toys that do not have the CE marking
• Do not buy toys with small detachable parts for children under 3 years
• Read all warning and instructions
• Keep an eye on children as they play
• Always buy toys from trustworthy shops and online outlets
• Always report a safety problem with a toy to the manufacturer or the retailer where you bought it.