The Entertainer opens early for Moshlings Series 4 launch

Plus Vivid reveals new Moshi Monsters sales milestone for top toys.
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The Entertainer will open its doors at 8.30am tomorrow (Saturday, August 25th) to celebrate the launch of Moshi Monsters Moshlings Series 4.

The news comes as Moshi Monsters toy licensee Vivid reveals it has sold over 40 million units of its Moshlings line. It is forecasting retail sales of some £70 million for 2012.

To mark the Series 4 launch, there will be competitions, a swap shop and free 24-hour use of the online Moshi game at The Entertainer stores nationwide.

Owner of The Entertainer, Gary Grant, said: “We pride ourselves on knowing what really excites our customers and this is a range of toys that’s phenomenally popular with our young shoppers.

“They already love the regular Moshi Monsters swap shops hosted in store, so we’re pleased to offer this opportunity for them to get the latest products first.” 

Emma Weber, marketing and licensing director at Vivid, added: "The Moshi toys continue to be a huge seller for us."

Read more on Licensing.biz.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.