The boys market sector focus

As part of our focus on the boys market, BrandTrends' Philippe Guinaudeau and NPD analyse the market stats
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With demographics so finely-tuned and marketing messages laser-guided onto them, brand awareness among any given group is usually high for certain key brands. But what are the brands that boys aged 10-14 recognise most? Philippe Guinaudeau offers some insight from his BrandTrends UK research.

What brand comes to mind first for British boys 10-14 years old when asked about entertainment brands? Sony? Microsoft? Nintendo? None of these actually.

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