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The BFG to be a major launch for Ravensburger in 2016 - ToyNews

The BFG to be a major launch for Ravensburger in 2016

Firm believes the property is a perfect fit for the puzzle category.
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Ravensburger is readying a major launch for its range based on next year’s The BFG movie.

The film hits UK cinemas on July 22nd 2016, and Ravensburger’s line of puzzles will launch six weeks prior, in early June.

The puzzles will span age ranges from four to ten and the firm believes the property is a great fit for the category.

“The BFG will be a major launch for Ravensburger and there will be the two major peaks coming from both the movie release and the launch of the DVD,” said Cornee Marlow, marketing services co-ordinator at Ravensburger.

“There is a perfect fit between The BFG and the puzzle category. With the massive awareness and popularity of the book, together with what is sure to be an amazing film, there will definitely be a strong demand for puzzles.”

Marlow continued: “We are delighted to be working together with eOne on this brilliant property and really look forward to developing some superb product for thousands of young boys and girls to enjoy.”

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