The best of Birmingham's toy shops - ToyNews

The best of Birmingham's toy shops

Our mystery shopper goes undercover in Birmingham in search of a game to play with the family.
Author:
Publish date:
11_mystery-shopper-birmingham.jpg

Independent toy stores are rather thin on the ground in Birmingham. 

However Britain’s vibrant ‘second city’ has a number of locations selling toys, including Smyths, ToyTown and Debenhams. 

Mystery Shopper’s brief this month is to find a game to play with the family, including a six year-old child.

Find out how the stores fared in our full Birmingham Mystery Shopper article.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

10_cuthberts.jpg

TALKING SHOP: Cuthberts Toys

Like many new toy outlets, the first Cuthberts Toys store in St Albans was born out of the fall of Woolworths. Three stores later and business is going well. Lewis Tyler talks to co-owner Kirit Patel

pop-up-big.jpg

Pop Stars: The rise of pop-up shops

From Modelzone to Moshi Monsters and MakieLab dolls, toy brands and retailers are experimenting with temporary retail destinations. ToyNews asks industry members and retail experts whether pop-up shops can work in the toy space.

10_mum-shops-online.jpg

Why mums shop online

Dominic Sacco asks parents where they buy their young children's toys from and compares this to last year's shopping patterns.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.