The Beano pop up shop in the works

Themed store could open in London as early as next year.
Publish date:

A pop up shop promoting The Beano and its Dennis the Menace character is being finalised.

The Beano publisher DC Thomson and agency Start Licensing are in discussions around the concept. If all goes to plan, the store could open next year in London.

It will sell a range of clothing, gifts, stationery, books and art.

Start Licensing founder Ian Downes told ToyNews: "We believe The Beano and our licensees are capable of delivering a fun retail idea that will sit well with existing activities and create some extra fun at Christmas. 

"Any pop up shop would have to add to the retail mix already available, and we are hoping to achieve something that is a fun retail offer which might inspire opportunities in other retail sectors in the future."

There are plenty of other plans for The Beano and The Dandy heading into 2013. The former celebrates its 75th anniversary next July.

The Beano brand will support Comic Relief in March 2013, kick off another Golden Ticket promotion, while series four of Dennis and Gnasher will air on TV, complete with 52 new episodes. Plus, The Beano Musical theatre show looks like it will head to the West End in 2014, courtesy of Nimax.

Downes also said he is looking to bring The Beano to some traditional licensing areas such as party goods. The long-running comic brand currently has around 40 licensees on board, including recent addition Golden Bear Toys, which will create a range of boys toys based on popular kids’ brand Dennis the Menace.

"I think The Beano is firmly established in the licensing market as a trustworthy brand and one that has had proven success," Downes added.

Picture credit: Dennis and Gnasher ®© DC Thomson & Co. Ltd. 2012

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.



Pop Stars: The rise of pop-up shops

From Modelzone to Moshi Monsters and MakieLab dolls, toy brands and retailers are experimenting with temporary retail destinations. ToyNews asks industry members and retail experts whether pop-up shops can work in the toy space.

Featured Jobs